Learn To Track Visitor Traffic & Sales Conversions
Are you trying to sell online? There are actually two different forms of traffic you should be paying attention to and track separately.
#1 – Visitor Traffic
#2 – Ad Traffic
Why Should You Use Click Tracking?
Before you buy or create advertising, you should always use either a link ad tracker or link click tracker. Never place or buy advertising without it. Because, it will be nearly impossible for you to narrow down which ads are converting the best, where the traffic is coming from and what kind of visitor is clicking on your ads.
If you skip using a tracking service you are basically guaranteed to lose money.
If you want to know where visitor traffic comes from, what keywords they possibly are using, then you’re going to want to include a visitor tracking system. The most commonly used and popular programs are Google Analytics, and Statcounter.
However, if you want more advanced information, then you’re going to want to services like Voluum, Peerclick, Clickmagic and Click Org.
If you want to know which paid ad traffic sources are delivering clicks, what ads they click, which keywords visitors use, what browser they are using, if they used a cellphone, desktop or tablet, which versions they are using, which advertisements converted into a sale so you can identify the winning ad, and instantly know your CTR, eCPM, eCPA. Then, you are going to want to use an Ad Tracking service like Voluum or Peerclick and possibly Clickorg. Voluum is actually my first choice, if only because it’s more advanced than Peerclick and has been around much longer.
However, Peerclick is a little difficult to master. Clickorg is a good option depending on the membership level you choose. Plus, it’s membership levels cost less than the others.
Now, if you are familiar with Clickmagic for example, you might wonder why Clickmagic isn’t ideally recommended for Ad tracking. The reason comes down to Clickmagick isn’t designed for high volume paid traffic. Also, it would also cost you $97 per month if you decided to send in 1 Million clicks to Clickmagick. Where as with Voluum, 1 Million clicks would only cost $67.
However, Clickmagic and Clickorg are great for click tracking and conversion tracking. They are also good if you sell or plan to sell visitor clicks. In my opinion, Clickorg is slightly better.
These Voluum and Peerclick can handle bulk traffic and even fake bot traffic, something Clickmagick cannot do. Clickmagick even says so on their website.
The bottom line is, if you are going to buy and send in large amounts of traffic you need a high quality service. The servers need to handle traffic loads and also get you the data needed to make wise ad spending decisions fast.
How To Track Sale Conversions? Master The Postback Pixel
By the way, the one important feature you will need to learn for tracking sales conversions is the Postback pixel. Both your CPA offer company and Voluum for example have tutorials on how to use this. So, I will let them explain it.
However, the Postback pixel feature communicates between the affiliate or cpa offer site (Whichever one offers that option) and the ad tracking service like Voluum, for example. Postback helps you identify which traffic source, advertisement, keywords and more converted into sales. The postback pixel will of also help notify you of how many sales occurred and calculate your ratios for you in the ad tracking account. Postback lets you track sales conversions with a high precision.
There is a lot more to these two services, but I will let them explain all the features and abilities they offer. My goal was to let you know they exist.