Learn To Track Visitor Traffic & Sales Conversions
Are you trying to sell online? There are actually two different forms of traffic you should be paying attention to and track separately.
#1 – Visitor Traffic
#2 – Ad Traffic
If you want to know where visitor traffic comes from, how they navigated to your web site, what keywords they are using, then you’re going to want to include a visitor tracking system. The most commonly used programs are Google Analytics, Statcounter and Clickmagic.
If you want to know which paid traffic sources are delivering clicks, what ads they click, which keywords visitors use, what browser they are using, if they used a cellphone, desktop or tablet, which versions they are using, which advertisements converted into a sale so you can identify the winning ad, and instantly know your CTR, eCPM, eCPA. Then, you are going to want to use an Ad Tracking service like Voluum or Peerclick. Voluum is actually my first choice, if only because it’s more advanced than Peerclick and has been around much longer.
Now, if you are familiar with Clickmagic for example, you might wonder why Clickmagic isn’t ideally recommended. The reason comes down to Clickmagick isn’t designed for high volume paid traffic. Also, it would also cost you $97 per month if you decided to send in 1 Million clicks to Clickmagick. Where as with Voluum, 1 Million clicks would only cost $67.
These Voluum and Peerclick can handle bulk traffic and even fake bot traffic, something Clickmagick cannot do. Clickmagick even says so on their website.
The bottom line is, if you are going to buy and send in large amounts of traffic you need a high quality service. The servers need to handle traffic loads and also get you the data needed to make wise ad spending decisions fast.
How To Track Sale Conversions? Master The Postback Pixel
By the way, the one important feature you will need to learn for tracking sales conversions is the Postback pixel. Both your CPA offer company and Voluum for example have tutorials on how to use this. So, I will let them explain it.
However, the Postback pixel feature communicates between the affiliate or cpa offer site (Whichever one offers that option) and the ad tracking service like Voluum, for example. Postback helps you identify which traffic source, advertisement, keywords and more converted into sales. The postback pixel will of also help notify you of how many sales occurred and calculate your ratios for you in the ad tracking account. Postback lets you track sales conversions with a high precision.
There is a lot more to these two services, but I will let them explain all the features and abilities they offer. My goal was to let you know they exist.