Do you want to capture email addresses (aka sales leads) using an email form and then redirect those internet visitors to some information or a product, and then send them follow up messages?
Or are you trying to automatically email every new person in your contact list on a regular basis with either a newsletter or series of instructions? Then you need an email autoresponder. So, you can schedule all your future messages and send them out for you automatically on specific dates for you.
Now, while there are plenty of companies out there that offer email marketing subscriber services, one thing you have to take into consideration is the deliverability rate of your messages. Because, although you might think 100% of your emails have arrived at their destination, the reality is not all emails get delivered for different reasons. So, it’s best to use a service with a good internet reputation compared to others, so the majority of your emails do arrive to most of your people and on time.
If you are a beginner or fairly new to this type of service then I recommend that you go with either Moosend or Aweber. Both services have been around for a very long time and have a good reputation for email deliverability.
Here’s another very important reason Moosend and Aweber are considered one of the best email marketing companies for internet marketers. They provide a Single Opt-in email subscriber step and double opt-in options.
Have you ever entered an email registration form and then asked to go back to your email box and confirm accepting emails?
Sometimes, you might have noticed either automatically being redirected to the information you asked for, or you are sent to a page where the owner of the site asks you to confirm acceptance of their email. Do you remember either of those instances? This is called a Single versus a Double opt-in step.
What Is The Difference Between Single Opt-in and Double Opt-in?
Single opt-in allows you to send people directly to any page you wish and allow people access to that page without doing anything extra. The visitor doesn’t have to wait. In addition, their email address gets recorded in a database which you can then begin emailing to. However, the only risk you run is that the visitor does not provide a valid email address.
With Double opt-in the visitor must return to their email inbox and click on a confirmation link before you have permission to start emailing them. This means that you cannot send any automatic emails. However, if they do confirm acceptance you will know that their submitted email address is valid.
Which opt-in you choose depends on what type of experience and service you want to provide internet visitors. However, with Aweber you have the option of using both.
Here Is Another Reason Moosend and Aweber Make Your Life Better
While most email marketing autoresponder services hold back from giving you all the best features, until you pay the premium higher prices, Moosend gives you all the pro features starting around the $24 mark. I recently compared 11 of the world’s best known services and almost all of them do not provide the pro features until you start paying $70 per month. By pro email marketing features, I mean things like tracking, list segmentation, lead capture pages, funnel automation, ecommerce integration, etc.
When it comes to Aweber, while there are a lot more features that make Aweber a great service, here’s one powerful feature you should know about them.
Let’s say that you are into coaching or training other people on email marketing, and you have written a series of emails that you want your students to use as well. Because, you want them to copy your system and have an equal opportunity to duplicate your system.
Usually you might have to copy and paste all those emails into a file and send them one by one. Then your students would have to again copy and paste each message into a brand new email message in their account. Having to do this every single time for each new email would be extremely time consuming, right?
Well, what if instead, your students could click on a couple of buttons and type in a secret code you share with them and then with 10 seconds all your email messages get transferred into their Aweber Autoresponder account?
Would that make your life and theirs easier? How much more value could that worth to your subscribers? Well, that is another cool feature provided with Aweber, and it comes with an account for no extra charge. Pretty cool, right? So, check it out.
You Can Create A Free Account With Both Services
Plus, you can build an email subscriber list up to 1000 with Moosend and up to 500 Aweber. This should give you enough time to get confortable with both. However, just so you are aware ahead of time, Moosend costs less than Aweber as your subscriber list gets bigger.