Whether you are paying for advertising or not, it’s very important that you know exactly where your inbound traffic is coming from and what keywords are being used to find your web pages. You will also want to know which keywords were used to buy or opt-in to your site.
By knowing what keywords and page sources are being used most, this will help you understand what is working the best and what is not working well.
Would you agree that this information is especially valuable when you are buying advertising?
Tracking visitor traffic can help you stop wasting money, as well as, make you more money by targeting the right keyword phrases.
That sounds logical, right?
I like to track almost everything, and analyze the results of split testing different pages, sales copy, images, colors, prices, headlines, traffic sources. You don’t have to go that far at first, but it is something that is possible for you in the future.
Now, there are many different tracking services on the market and depending on how in-depth you want the research data, this will play a factor on the price of the tracking service. However, for most people starting off, the best services I use and recommend are these:
Clickmeter – Use this if you want basic tracking, but with very good data on each visitor, including being able to spot bot traffic. It also provides the ability to create pixels to track the path of your visitors, split tracking, rotating urls, as well as, tracking conversions from traffic hits to either a lead or sale. I use this for almost everything.
Clickmagick – Use this if you want the above features plus some other more advanced tools. This is very good if you are going to be promoting affiliate products from Clickbank, for example, or CJ or the other cpa companies. If you are going to be selling an ebook or solo ads this is a must have service. I use this as well as clickmeter. However, you don’t need both.
How To Use A Tracking Link
The basic goal of tracking a visitor is to identify the source of the traffic (paid advertising company) and the keyword used. Therefore, you will need to provide the tracking link at the place of your promotion.
So, for example, let’s say that you posted an article on Quora. You could, for example, hide your tracking link within the keyword phrase “Click here” or any keyword phrase or word you wish.
Visitors to the page would not see the url, what they would see is: Click here. However, when they click on the link, the tracking link would report the link was clicked.
You would not know the keyword used to get to Quora, but you would know the exact page and article. Because, you are the one that put it there and you could include notes inside your tracking link account to remind you where this link was placed and which word phrase you used.
On the other hand, to see the keyword phrase, you could use a tracking link in Yahoo or Google Adwords advertising. Because your link would be displayed on a search result, you could then see what keyword was used in this situation as Google will pass it on.
Where as on Quora, the only way to get a hint as to the keyword would be to pay for advertising, and then Quora would pass on the keyword used as a result.
This might sound confusing at first. However, once you start creating tracking links and make good notes for yourself with each link it will become easier and easier to identify the source of the traffic and the keywords or topics that are generating clicks.
Just start doing it. It makes no sense to avoid knowing what keywords and traffic sources work best or worst. Your goal should be to optimize everything so you work smart and make the most money.
There are other tracking services but I’m going to come back later to update this page.